Training Course

chgoukkp
  • Start Date : 11/05/2011
  • Schedule : 18h00 - 21h00, From 11st to 12sd May, 2011
  • Fees : 2.990.000 VNĐ - Discount 15% before 01/5/2011
  • Deadline : 05/05/2011
Objective
Background

Companies around the world use events as an important marketing tool as well as to support their other business activities such as customer relationship.  

Event management skills are therefore in much demand. This course is a practical program that will equip you with the planning and execution knowledge as well as skills necessary to successfully manage events of any size.

Course Content
Target Audience
Outcome

In addition to understanding the theoretical aspects of event management, the course will have many case studies to draw learning points.  The key outcome is a practical approach to be an effective event manager.  Participants will have many opportunities to do planning and conceptualizing activities as well as case studies review.  

Trainer's Profile
Mr.Bernard Law
Mr.Bernard Law, is a certified 6 Seconds Emotional Intelligence (SEI) Trainer/ Coach

Training Course

chgoukkp
  • Start Date : 11/05/2011
  • Schedule : 18h00 - 21h00, From 11st to 12sd May, 2011
  • Fees : 2.990.000 VNĐ - Discount 15% before 01/5/2011
  • Deadline : 05/05/2011

Course Content

Course outline
(1) Introduction to events
(2) The event management process
(a) Planning Phase         
(i) Start with objectives/goals
(ii) Target audience
(iii) Concept/Theme
(iv) Budgeting process
(v) Sponsorship or marketing potential
(vi) PR and media
(v) Admin-legal considerations
(vi) Logistics & physical setup
(vii) Programme
(viii) Third parties
(b) Execution Phase
    (i) Timeline
(ii) Checklist/tools
(iii) Monitoring process
(iv) Staffing needs
(v) Crisis management in events
(c) Post Event Phase
(i) Review/post mortem
(ii) Evaluation
(iii) Dossier/post event reports
(iv) Appreciation/Thank you
(3) Wrap-up - Summary and Discussion

Training Course

chgoukkp
  • Start Date : 11/05/2011
  • Schedule : 18h00 - 21h00, From 11st to 12sd May, 2011
  • Fees : 2.990.000 VNĐ - Discount 15% before 01/5/2011
  • Deadline : 05/05/2011

Trainer's Profile

Mr.Bernard Law
Mr.Bernard Law, is a certified 6 Seconds Emotional Intelligence (SEI) Trainer/ Coach
Bernard is a certified 6 Seconds Emotional Intelligence (SEI) Trainer/ Coach. He has more than 20 years of senior corporate .Experience in both private and public organizations in various sectors. His industry/ experience include:
-  Publishing and Broadcast Media
-  Industrial Development
-  Clubhouse Management
-  Event & Project Management

He was active in senior management work at both operational and strategic levels in these organizations of varying sizes. His involvement was in multi-functional roles such as General Management, Sales & Marketing, HR, Finance & Administration as well as Editorial and Design.
He has extensive experience in liaison with external commercial as well public instritutions.
His work over the years involved travels to work in China, Indonesia, Japan, South Korea and New York among others. His involvement in professional and civic organizations included: (a)Advertising Media Owners Association of Singapore (AMOS) – held appointments as   Secretary, Treasurer and Education Sub-Committee Chairman.
(b) Committee Member of Digital Audio Broadcasting Forum, Singapore
(c) Public Education Committee on Family, MCYS.
He has also spoken on Emotions intelligence locally overseas as well as on Media Relations to the Government Public Affairs Officers Network.
Bernard is proficient in English, Chinese and in spoken Malay.

Qualifications:
-  Master of Business Administration (University of Strathclyde , Glasgow, UK)
-  Master of Health Services Management (University of Flinders, Adelaide, Australia)
-  Bachelor of Arts (National University of Singapore)
-  Graduate Diploma in Marketing Management (Institute of Marketing Singapore)
-  Graduate Certificate in Management Consultancy
-  Certified 6 Seconds Levels 1 Associate (6 Seconds USA)
-  Certified 6 Seconds Emotions Intelligence (SEI) Coach (6 Seconds USA)

Training Course

chgoukkp
  • Start Date : 11/05/2011
  • Schedule : 18h00 - 21h00, From 11st to 12sd May, 2011
  • Fees : 2.990.000 VNĐ - Discount 15% before 01/5/2011
  • Deadline : 05/05/2011
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